Former member of the University of Oxford AI in Education Research Hub, specializing in AI-integrated assessment and educational innovation.
Serving as a Strategy Consultant to KEATH.ai, Jon led award submission strategies resulting in 11 prestigious nominations and contest recognitions, notably: (below)
Debuted inside the UK Parliament to widespread acclaim, KEATH.ai quickly gained international prominence with an invitation to present at UNESCO (United Nations) Digital Learning Week in Paris. The platform achieved key institutional validation through its selection by Jisc—the official national body overseeing digital infrastructure and EdTech for all UK universities—while securing membership in the Microsoft for Startups Founders Hub.
Jon has taught and coordinated Critical Thinking, Global Citizenship Education (GCE), Project-Based Learning (PBL), IELTS, and Cambridge IGCSE ESL within private bilingual schools in China.
He recently taught IB (International Baccalaureate) DP & MYP English Language & Literature, while also serving as the EAL Coordinator at an international boarding school. He now teaches undergraduate International Business: Economics 101 & Management 101, at Guangzhou Huashang College's International School.
Timeline of Work
2010-2015
2010 Global Community Relations Award Winner: Doubletree by Hilton Worldwide
Took lead of a team that delivered a Global Citizenship Education campaign to spread awareness about Earth Hour to public primary schools in Beijing, in partnership with the WWF (World Wildlife Fund). Hilton's official philanthropy partner.
4 years of Higher Ed-Level Junior Lecturing | Transnational Education & Academic Delivery at BDIC
As a Junior Lecturer in Academic English at Beijing Dublin International College—a joint transnational initiative between University College Dublin and BJUT—Jon delivered EAP coursework for dual-degree undergraduate students preparing for international academic pathways.
Coursework integrated thematic modules on global economics, international business, cross-cultural communication, and consumer behavior, enabling students to sharpen their critical thinking, academic writing, and IELTS performance through high-stakes, relevant content.
Jon also started his teaching career at BTBU as a junior lecturer.
2015-2022
Private Consulting & Advisory Services
Founded Chariot Global Education, an international advisory firm specializing in cross-cultural competency, B2B business development, and market-entry strategy for foreign educational enterprises expanding across China and Southeast Asia.
Core Expertise & Client Footprints
- Market Expansion & Strategic Partnerships: Spearheaded cross-border marketing, high-level institutional sales, and strategic partner acquisitions across Asia-Pacific.
- High-Impact Portfolio: Client engagements and advisory initiatives include BOSSA (China’s premier national study-abroad association), establishing strategic partnerships with the likes of Pearson (PTE), Duolingo, Flywire, UCAS, a U.S. state (Oregon) J-1 visa cultural exchange organization, and hundreds more.
2022-now
Teaching & Academic Leadership in Institutions
In 2022, Jon returned to institutional leadership as Interim Vice Principal at the Guangzhou satellite campus of Renaissance Academy (California, USA), where he oversaw administrative operations and taught Global Studies, AP Microeconomics, and English.
Following this, he transitioned to another bilingual boarding school, where he served as the Coordinator for Global Citizenship Education (GCE) alongside instructing courses in Critical Thinking, IELTS, and Cambridge IGCSE English as a Second Language (ESL).
Recently he taught IB (International Baccalaureate) DP & MYP (Grades 6-12) English Language & Literature, while also serving as the EAL Coordinator at an international boarding school.
- Market Expansion & Strategic Partnerships: Spearheaded cross-border marketing, high-level institutional sales, and strategic partner acquisitions across Asia-Pacific.
Media Appearances & Speaking Engagements
AI in EPQ's (4,000+ viewers)
AI in Education | EPQ
Lizhi.fm | NASDAQ-listed
Sinorbis
The PIE Live
The PIE Live
Study Travel Network
CERBS Guangzhou
ICEF
Wall Street Journal
VIPKID (founding team)
Education Investor Magazine
Study Dubai: Asia Delegation
The College Board
The College Board
AAE Vietnam
AAE Vietnam
AAE Vietnam
Flywire (NYSE Listed)
Publishings
(Co-Author / Chapter 18)
Student Recruitment Agents in International Higher Education
With a focus on the growing number of institutions employing commercial agents to support international student recruitment, Student Recruitment Agents in International Higher Education provides an evidence-based exploration of this phenomenon, and will increase the reader’s understanding of the multiple dimensions of agent engagement, its contradictions and complexities
QS Insights Magazine #34
October 2025
China Higher Ed in this Asian Century:
China is implementing a dynamic dual-track internationalization strategy.
As Hong Kong gains appeal and AI reshapes academic preparation, Chinese students and their families are exploring more flexible pathways into UK higher education.
Can This Online Course Get Me a Job?
Are Online Graduate And Professional Programs A Scam Or An Opportunity?
China’s rise as a study hub calls for an internationalisation rethink
China Higher Ed in this Asian Century
Chinese seek U.S. college admission at any price
Classroom Revolution: China is taking a leading role in the global EdTech market
Is this the end of the romance between Chinese students and- US colleges?
US colleges look to insure against impact of trade war
WeChat and stolen credit cards: How scammers victimized Miami Chinese college students
China Steps Up Efforts to Lure Academic Talent From Overseas
China Bans Overseas Online Colleges
BOSSA and Pearson partner to help PTE Chinese students bound for US & UK
Stay or Go? COVID-19 Forces Students to Rethink Study Abroad Plans
China’s $100bn education sector fights to survive after crackdown
Chinese school-leavers look closer to home for overseas study
Number of New Chinese Students at U.S. Colleges Plummeted This Fall, Visa Data Show
86% Chinese students want to return home
Coronavirus epidemic to hit short-term summer programs hardest – BOSSA
Visa waiver deal puts Singapore in good stead to attract the coveted Chinese tourist
Please answer 2021:
the post-epidemic era for students studying in the US
U.S. colleges seek to combat fraudulent applications
US-China Trade War Impact on Student Flows
China: safety as crucial as ranking for study abroad
Chinese Education Association BOSSA and Payments Specialist Flywire Announce Strategic Partnership
US-China relations impacting on student recruitment
Agents predict drop in Chinese students studying abroad
Chinese agents and schools outline virus impact
疯狂造假？中国人不惜一切代价“留美”
ICEF-BOSSA qualification primed as China’s international education advising standard
Chinese students at “disadvantage” in US jobs market
Beijing eases policy for internships, post-study work in China’s tech centre
First time audits of Beijing agencies to be made public
How have the new SELT rules at sub-degree level impacted the UK sector?
Overseas education demand unstirred amid China slowdown
StudentMarketing & BOSSA MoU on China study opps
China: 100 agents certified by BOSSA, ICEF
Trade deal gives Australia access to China's universities
View from the desk of: Jon Santangelo, Association Q&A
Agents and educators concerned about UK test capacity
Chinese agents predict recruitment bounceback after coronavirus
冲坡勇士团：在瞬息万变的签证政策缝隙中，绕路回美国
专访IES国际教育解决方案 公共关系负责人
Q&A Agency Association:
Jon Santangelo from BOSSA in China
Non-EU agents feel bounce from post-Brexit weaker pound
Bossa promoting verification services
15+ Extra Curricular Activities to Boost Your College Resume
China Student Recruitment Problems – Q & A With 5 Experts
Why Finding an Apartment is a Challenge for Chinese Students in the US
China: BOSSA, Vericant team up to combat fraud
Chinese students consider UK study over US
China agents report online study hesitancy
Chinese students head to Singapore in search of US visas
China: US begins processing student visas
Reduced demand for UK study across East Asia
Sinorbis forms partnership with BOSSA
US issues fewer China visas as interest declines
Chinese students looking to UK, major research shows
City lockdowns hinder Chinese students’ study-abroad plans
China opens student visa applications, direct flights resumed
Agency association BOSSA partners with The Lygon Group on China-Australia mobility insights
UCAS and BOSSA partner to recruit Chinese students
Drop in China UCAS applications as Nigeria grows
Enrollment Headaches From Coronavirus Are Many. They Won’t Be Relieved Soon.
China Was Long the Top Source of Foreign Students in the U.S. Now India Has Overtaken It.
AAE
Vietnam
Access American Education (AAE) is an AIRC certified, full service education consulting agency that hosts Vietnam's largest student recruitment expos and forums with North American educators.
AIESEC
Global
AIESEC is the world's largest global non-profit youth-run organization that provides young people with leadership development, cross-cultural global internships, and volunteer exchange experiences across the globe.
UK VI
UK/China
UK Visas and Immigration is a division of the Home Office responsible for the United Kingdom's visa system. It was formed in 2013 from the section of the UK Border Agency that had administered the visa system.
ETN Educators Training Network
EU
ETN Focus Workshops are boutique agent fairs offering a unique, personalised and innovative networking experience. We bring a human touch into international student recruitment.
ICEF
China
ICEF brings together international educators, industry service providers and carefully screened student recruitment agents at networking events around the world, helping them to create strategic partnerships and increase international student enrolments.
BONARD
EU & China
BONARD is a global market intelligence consultancy that specialises in international education, youth and student travel market, student housing and micro-living asset classes, and is a United Nations World Tourism Organization (UNWTO) Affiliate Member.
WEBA
China
WEBA (World Educate Business Association) is the umbrella organisation and international voice for Education Business Partnerships working around the world.
The PIE
UK
The PIE Live: Student Journey is a dynamic, virtual conference from The PIE (Professionals in International Education) News team, offering exceptional learning and global networking opportunities.
Study Travel Live
UK
The StudyTravel Magazine editorial team will present news, stats and current affairs and invite opinion from their special guests. Members of the audience will have the chance to interact with any of the presenters.
